Mobile is at the forefront of consumer’s lives. A majority of digitally mature organizations adopt an evidence-based approach. Mobile should be no exception however, results of this report indicate a lack of measurement maturity.
To ensure your company overcomes these challenges, you must first look at where they stem from:
• Guesswork is not a predictor of performance; if you don’t measure it, you can’t improve it
• You must understand what data you want and why you want it
• Tailor-made mobile campaigns require a lot of ‘knitting’ and ‘stitching’
To learn how your company can optimize mobile, download this free whitepaper today!