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Brief: Take Social Customer Service Beyond Your Own Walled Garden



Abstract


AD&D pros have many tools to bring contact center processes to social customer care. But those tools only support social channels directly controlled by brands. There are many other social communities where customers congregate. This report will help prepare AD&D pros when their firms offer customer service in social communities it doesn't own.

  • Social extends beyond Twitter & Facebook and so should you
  • Social customer service focuses on fire fighting
  • Affinity communities attract the high value customers you want to engage with

For more information about finding your key communities and investing in a social customer service pilot, simply download this free white paper.