What is the best way to engage customers across channels?
This paper examines the relationship between customer experience, loyalty, and repeat sales - and offers actionable strategies for creating encounters based on dialogue across multiple touchpoints.
It offers a plan for firms who know that making customer experience intrinsic to brand strategy is the start of facilitating unburdened growth. Inside:
• What defines a good customer experience?
• Foundations for excellent customer experience. • The evolution of a brand.
• The evolution of a brand.