The Video Marketing Handbook

Maximize The Impact of Your Video Marketing

The Video Marketing Handbook


Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. Covered inside:

  • It all starts with your story - Creating a storytelling culture
  • Using emotions to drive actions
  • What an emotional approach looks like in a B2B Video
The Video Marketing Handbook

For complete information about creating a storytelling culture in your brand marketing, download this handbook.