From Creative Services To In-House Agency

A comprehensive guide to re-branding the team.

Is your creative services team losing business to outside agencies?


Greater strategic and creative value puts in-house agencies in a much better position to compete with outside firms, enabling them to win more work. The strategy seems to work quite well; more than half of newly minted in-house agencies say they’ve been able to successfully take business away from external providers. This report answers:

  • What are the motivations for and benefits of re-branding?
  • When does or doesn't it make sense to make the transition?
  • Creative services vs. in-house agency-is there really a difference?
From Creative Services To In-House Agency

This report examines the benefits of re-branding to in-house agency, and provides guidance on how to get started. To learn more, download this free eBook.