Creativity is an intangible characteristic that most every company aims to cultivate. But does creativity also impact the bottom line? Do companies experience more business success because they foster creativity?
Set goals for achieving creative outcomes
A 2014 study surveyed senior managers across a diverse set of industries to investigate how creativity influences business outcomes.
A few of the key findings included:
More firms that foster creativity achieve exceptional revenue growth than peers.
More creative companies enjoy greater market share and competitive leadership.
More creative companies win recognition as a best place to work.