To ensure your company overcomes these challenges, you must first look at where they stem from:

• Guesswork is not a predictor of performance; if you don’t measure it, you can’t improve it
• You must understand what data you want and why you want it
• Tailor-made mobile campaigns require a lot of ‘knitting’ and ‘stitching’

To learn how your company can optimize mobile, download this free whitepaper today!